About
ROLE
Lead Designer / Art Director
AGENCY
Wellington
Background
RadicalxChange is a rapidly growing community of artists, scholars, entrepreneurs and activists who are imagining, designing, building and fighting for a brighter future. A future where power rests in diverse democratic organizations.
Challenge
Create an inclusive environment that defused the message of the community in a way that inspired action. Activate social action and transform establishment mediocrity.
Solution
A media blitze involving social campaigns, website design and onsite environmental, immersive design that increased awareness. The aesthetic concepting, brand development, and design of their print and digital assets, including all website UI/UX Design (shown below) accomplished and fueled the movement to continue the cause around the world. Traction was gained with each gathering that followed and increased many social followers across all digital platforms.