Lead Designer / Art Director
Wellington / Innocean
The Hyundai Drive The Future was an initiative to foster a movement around clean energy vehicles, specifically Hyundai’s new hydrogen fuel technology.
Over the course of three weeks, this initiative engaged California schools (such as LMU, Pepperdine and Santa Clara) to host a live activation on their campuses to unveil Hyundai’s new electric and hydrogen fuel cell cars. This was coupled with the creation of a social media contest that would activate students in a competition to help win $100,000 for their school’s sustainability program.
I was responsible for the design aesthetic and played a key role in the social media strategy. The result was an inspiring campaign that engaged students and faculty across three university campuses, and helped to save:
• 790+ lbs Plastic
• 3,950+ lbs Waste
• 75,069 kWH Power
• 57,948 lbs Emissions
Santa Clara won the $100,000 prize from the Fill It Forward social media contest with 60,022 reusable water bottle scans.