About

ROLE
Lead Designer / Art Director

AGENCY
Wellington / Innocean

The Hyundai Drive The Future was an initiative to foster a movement around clean energy vehicles, specifically Hyundai’s new hydrogen fuel technology. Over the course of three weeks, California schools such as LMU, Pepperdine and Santa Clara hosted a live activation on their campuses unveiling Hyundai’s new electric and hydrogen fuel cell cars. This was coupled with a social media contest to win 100k for their school’s sustainability program.

I was responsible for the design aesthetic and played a key role in the social media strategy. The result was an inspiring campaign that engaged students and faculty across three university campuses, and helped to save:

• 790+ lbs Plastic
• 3,950+ lbs Waste
• 75,069 kWH Power
• 57,948 lbs Emissions 

Santa Clara won the 100k from our Fill It Forward social media contest with 60,022 reusable water bottle scans.

Identity and Social Media Design

Highmark Modulbox Design

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