Designer / Digital Strategist
Wellington / Jackson Dawson
Ford Fleet is an annual auto show unveiling the coming year’s model vehicles and strategies to improve the auto industry. This national convening gathers over a 1,000 attendees to rich destinations around the country such as Washington D.C. and this year’s Denver, CO.
An event this size requires an enormous amount of inter-agency cooperation and creativity. I worked closely with various designers and digital teams to deploy a striking design aesthetic throughout various digital and event spaces. The design was inspired by the tough nature of the Ford Product and rugged terrain of the Colorado Rockies.