Background

Ford Fleet is an annual auto show unveiling the coming year’s model vehicles and strategies to improve the auto industry. This national convening gathers over a 1,000 attendees to rich destinations around the country such as Washington D.C. and Denver, CO.

Challenge

Create an engaging atmosphere that connects vendors, buyers and operators with the latest in automotive technology. 

Solution

An event this size requires an enormous amount of inter-agency cooperation and creativity. I worked closely with various designers and digital teams to deploy a striking design aesthetic throughout various digital and event spaces. The design was inspired by the tough nature of the Ford Product and rugged terrain of the Colorado Rockies. Our responsive website and mobile app created a smooth and immersive atmosphere for participates to engage with each other and the latest model year Ford tech.