Background

Don Gossman is a Kansas City-based appraisal expert turned author and speaker. Mr. Gossman required a one-page website to serve as a home for his latest book release and act as a resource for those in his industry.

Challenge

A lack of web presence and relatability in the market. Many competitors have well established brand recognition in the community detracting from Gossman’s company and offering.

Solution

To maximize exposure and increase sales, the strategy was to focus on good SEO practices and strong design aesthetic. A compelling use of imagery, type and storytelling helped elevate the client’s message and connect with his audience. Since the launch of this site, Mr. Gossman has been hosted on TED Talks and various other publications.